Hi there & welcome,
My name is DOMINIKA DURST.
I'm a hands-on marketing leader, content creator, and business strategist with
15+ years’ tenure in SaaS, B2B/B2C, and agency environments, and 10+ years’ experience managing high-performing global teams.
I'm versatile and passionate about analytics-based optimization, brand equity, product development, and creative partnerships to drive top-line revenue and customer loyalty.
I graduated Magna Cum Laude from Chicago's DePaul University with a bachelor’s degree in Liberal Arts & Social Sciences — focused on English Studies — and a double minor in Professional Writing and Industrial-Organizational Psychology.
I began my career in the medical and healthcare industries focusing on content marketing before leaning into more digitally-tuned, growth-focused positions ranging from social media to UX & product marketing. I've held most pillar roles within the key functions of marketing in a breadth of fields, spanning from technology, manufacturing, automotive, insurance, and consumer products, to understand firsthand how to best lead and inspire diverse teams.
I believe that behind every person lies a unique story, and each position I've held says a little bit about me. Please enjoy your time browsing, and thank you for stopping by.
- Dominika